emmett travel

4 February 2010 Europe 323 views No Comment Print This Post  Email This Post

The Berlin BREAD & BUTTER event will take place from twentieth – 22nd January 2010. Many brands, labels and designers see this as the season’s top date for their world kick-off. The Berlin show will be expended by introducing new formats. The aim is to form’Fashion Week Europe’. One important format will be’Upstairs’. Located higher than the’Superior Area’ this topic will display the upper casual, luxury sports-wear and high-end denim, as well as progressive men’s and ladies’s design.

This time the exhibition returns to its place of origin, Berlin, which is the strongest and most attractive podium for the latest clothing market in Europe, enticing the highest quantity of exhibitors and guests. A trade show is a big market place where supply and demand come together en bloc, it makes the probability of securing contracts especially high. BREAD & BUTTER gives an opportunity to see new collections, to collect info and uncover different possibilities.

The placement of this event is the airport Berlin-Tempelhof. It disused since October 2008, will be once more the new linchpin of Street- and Urbanwear. The historical airport became renowned as the starting- and landing place of the Berlin Airlift, which supplied Berlin from twenty-three June 1948 to 12 May 1949 with vital fundamental supplies and food. It is easy to reach from your Ferienwohnung Berlin Zentrum.

since then, the Berlin-Tempelhof airport is aworld symbol for humanity and fraternity. The community spirit so vital for BREAD & BUTTER is therewith immediately inscribed into the DNA of the setting, and harmonises in this sense also with the values of’BREAD & BUTTER – tradeshow for special brands’ on an idealistic level.

The historical construction, one of the longest coherent buildings of the planet, will be reconstructed under consideration of the protection of historical buildings and monuments and in synchronization with the owner, and adapted to the requirements of the’tradeshow for selected brands’.

the essential infrastructure,such as the link of the hangars, the assembly of the climate strategy and toilet facilities, will be evolved and built in the course of the current year under the guidance of Ulrich Weingrtner and BREAD & BUTTER architect team.
The key locale of the new tradeshow location as well as its direct link to three tube lines make the airport Berlin-Tempelhof the best locale of the new BREAD & BUTTER BERLIN

The BREAD & BUTTER BERLIN at airport Berlin-Tempelhof has to and will establish new standards. The construction of the hangar areas allows this. Contentwise, the BREAD & BUTTER will go on to focus on its main competences Denim, Young Fashion and Sport way of life. In the Urbanwear segment,’Dressed up labels’ for girls and Men play amajor role. The exhibiting brands will, according to their genre, be presented in recently conceptualized, stylistically synchronized ‘neighbourhoods’.

‘BREAD & BUTTER – tradeshow for selected brands’ needs to be built up in a similar fashion to the specialised shops of the cloth retail. There’s the’authentic store’ : here, as an example Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS together with Red Wing, Trickers, Engeneered attire, Johnson Motors and Nigel Cabourn are carried.

Further stores take a more fashionable, higher genre collection from California and mainly from the United States, or again a more commercially characterized assortment of Jeans and sports wear with the respective shows and sneakers.Beyond that, there’s the young Menswear store, the game Lifestyle store etc . Some labels are compatible with various segments.

As wholesaler for streetwear you need to absolutely not miss this fair. Be certain that you look for for Ferienwohnungen Berlin Zentrum in due time.